Amazon, the monopoly of the E-commerce

Amazon, the giant of electronic commerce

Norman Nielsen in an article recommends 6 ways to compete with Amazon from our own e-commerce:


1-Make sure you have products and reviews of quality and trust: if you have products of proven quality and that your customers can trust will help them to be recurrent, also have reviews on quality products and made by people who have purchased will help your customers choose products more easily.


2-Reduce the effort and anxiety in the user: Norman Nielsen recommends us to have a robust internal search and a consistent inventory, which helps to have well categorized the products for which you can do a tree test with the menu of categories of your e-commerce and see if your users use them correctly.


3-Invest in speed and advantages: users want to buy faster and faster, so any improvement in the speed of your e-commerce will improve in the experience that users have of it. In addition to redoing orders or products, giving loyalty discounts or other advantages help your e-commerce.


4-Support the mobile purchase: you have to be able to buy without problems in the mobile in your e-commerce especially the checkout and the payment data entry. If it is not possible or you have problems, fix them as soon as possible to improve the conversion of your e-commerce.


5-Provide a high quality specialized experience both online and offline: the key to e-commerce is currently in the quality and specialization, discover what your customers look for in your store and exploit it in all channels, both in your e-commerce , as in physical channels if you have them.


6-Value your client, be human and provide excellent customer service: the difference between you and Amazon is that behind your e-commerce there are people who care about their customers, are human and try to give the best possible service to the client Exploit those strengths and offers personalizations and attention that Amazon can never offer.

In short, specialize, improve the experience of your e-commerce and offer your customers the best possible service and attention.

Press Department of Modaintimashop.com