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A UNIQUE EFFECT, WORLDWIDE REVOLUTION

A UNIQUE EFFECT, WORLDWIDE REVOLUTION

The "Wonderbra Revolution" begins in the United Kingdom, the only European country in which the product was marketed. Until 1992, Wonderbra had a faithful consumer base and maintained its sales stable, but the change in fashion varied its path. An article published by Vogue in December 1991 gave a new life to the brand. The pronounced necklines went back to fashion, to the point that the main female fashion magazines raised Wonderbra to the essential piece category to get an attractive neckline: ... "all women should have a Wonderbra in their wardrobe." ...

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