The push-up bra is a type of bra designed to enhance and shape the bust, creating an effect of greater volume and lift. Although an exact date of its invention cannot be specified, its origin can be traced back to the beginning of the 20th century.
During the 1910s, women's fashions began to favor a fuller, higher bust. At the time, corsets were common garments for shaping and enhancing the figure of women, but they were uncomfortable and restrictive. With the emergence of the women's liberation movement and the search for greater comfort, alternatives began to be sought.
In 1914, American designer Mary Phelps Jacob patented the first modern brassiere. This bra was made from two silk scarves held together by a ribbon tie and offered a more comfortable and flexible alternative to the corset. Although not specifically a push-up bra, it laid the foundation for the later development of women's underwear.
As the century progressed, bras evolved and adapted to the demands and preferences of women. In the 1940s, the style of bras began to change again, and new styles with padded cups were introduced to enhance the bust. These models gave rise to the push-up bra, which gained popularity in the following decades.
In the 1960s, the sexual revolution and fashion influenced undergarment design, including the push-up bra. Women sought to enhance and showcase their femininity, and the push-up bra became a popular choice for an attractive, plunging neckline.
Since then, the push-up bra has remained a staple in the intimates industry. It has undergone several innovations and improvements in materials, designs and technology to provide greater comfort and enhancement. There is a wide range of push-up bra options available today, from more subtle styles to those that offer more dramatic lift and lift.
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