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The plus size revolution in fashion

The plus size revolution in fashion

The plus size revolution in fashion

In recent years we have been witnessing a huge revolution in the world of fashion, where more and more manufacturers decide to bet on “real” women.
Traditionally this industry has been the target of all criticism due to the fact that fashion catwalks and magazine covers were occupied only by women with perfect bodies and faces. However, the current trend is changing and it is no longer strange to find brands that focus on designing exclusive garments for plus size women.

Goodbye to the canons of beauty
More and more designers, agencies and magazines are joining this current, thus breaking with established schemes and demonstrating that beauty goes much further than size. They try to show bodies that are more similar to that of any woman, moving away from the image that we have historically had on the catwalks.
Gone is the feeling that the only possible female body is one that is slender, thin and without curves. It is no longer necessary for a model to have measurements of 90x60x90 to parade, now there is no longer an established universal measurement to be able to be a model.

XL size models
If we look back, it would have been unthinkable that the catwalks were not occupied by models with slender bodies. However, now it is about conveying to all women that they have no fears or complexes about their physical appearance since size is not related to beauty.
Curvy models are gaining ground every year on international catwalks. These are women who have plus sizes and do not hide their curves, but are proud of them. Brands try to find women who represent their buyers, tired of seeing clothes parade that later do not adapt to their measurements. The intention of the firms is clear: to demonstrate that beauty does not depend on what the scale says.
We can find many stories of improvement, of users who have always been self-conscious about their weight and size number and who now succeed after accepting their body and being happy with it.

The curvy revolution
With all these changes in the world of fashion, a new concept has emerged as the "curvy" woman. But what exactly does this mean?
Well, it is about those women who seek to leave behind the established canons of beauty and want their body as it is without any type of complex. They enjoy the way they are and each of their curves regardless of what others think. They defend the right that even if they have a size greater than 42, they do not have to give up fashion and dress as they want.
Social networks have been a platform that has helped to vindicate the natural bodies of women and campaigns in defense of the “curvy” movement have skyrocketed. The photographs of women with silhouettes and a certain weight make their way creating a true legion of followers.
Plus sizes have revolutionized social networks, where women from all over the world have raised their voices against the different brands to claim their natural bodies and break with beauty stereotypes.

Despite all this, we must not forget that there is still a tough battle against excessive thinness in the world of fashion and advertising, so there is still a long way to go. However, the first steps are already taken.

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Modaintimashop.com Press Department

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