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Small businesses versus Amazon: Keys to being competitive in today's market

Small businesses versus Amazon: Keys to being competitive in today's market

We live in an age where e-commerce has experienced unstoppable growth. Ecommerce grows every year and more and more users make part of their monthly purchases through one of the giants of electronic commerce.

Among those companies that dominate the market we find a name that will be familiar to you: Amazon.

We are going to list the keys that from Modaintimashop.com we think may be important to compete face to face with Amazon.

Small Business Competitiveness Against Amazon

We have all heard phrases like "electronic commerce will replace physical stores" or "Amazon is going to end small and medium-sized companies in Spain". As we have commented, the phenomenon of electronic commerce at a global level is experiencing an unprecedented expansion, companies such as Aliexpress or eBay are other examples of companies that invest millions of euros in improving their purchasing processes and the user experience.

At Modaintimashop.com we are aware that these companies are here to stay, but we are also clear that consumers are the ones who decide, according to their preferences and user experience, whether to choose to buy in a business with physical headquarters or in Amazon. In today's market there is room for everyone, although you have to know what actions to take and what elements to enhance.

The key of Modaintimashop.com for your business to be competitive against Amazon

At Modaintimashop.com we firmly believe that it is not necessary to have large budgets or the organizational capacity of companies like Amazon to be able to reach the key to everything: the customer.

The continuous improvement of the commercial management of companies must be a priority to be able to differentiate themselves from the competition, both online and offline.

Copy of Amazon

Ask yourself what it is that Amazon does so well that all its customers love it. The good retail pricing structure? Well yes, it has good prices, but that is not what distinguishes it from the rest. What has truly made Amazon the giant it is today is its customer management. The platform keeps an exhaustive control of its customer management so that their buying experience is excellent: purchase recommendations, simple purchase process, close and exquisite customer service, complete and truthful information, Prime loyalty system, etc. Customers buy once and repeat because their experience is great. And in the long term they become loyal customers and brand ambassadors.

And now you think, can't we do the same with our company's clients? We do not have such a powerful online platform, but what prevents us from treating the customer face to face, in our day to day, with the same attention and exquisiteness that Amazon does with its customers in an automated way? Actually, in a humane and close relationship, we could do better than Amazon, since they lack that human factor.

Commercials oriented to the customer experience. And not just commercials, the whole company

Betting on people, on the commercials themselves, is essential to be able to get the customer not only to purchase a product or service once, but to do it again.

An impeccable commercial management will make your clients fall in love with your company and your product or service. At Modaintimashop.com we know that commercial management adapted to each client and their needs is a differential factor to be able to compete in any sector today. Some aspects to take into account for the development of a correct commercial management work would be the following:

• Eager to help the client

• Listen carefully to the customer

• Understand the client and their needs

• Understand the situation and the moment

• Don't look for sales, look for satisfied customers

• Not looking for new contracts, looking for benefits for the client

These skills must be present in all commercial teams, therefore, at Modaintimashop.com we offer the best offer and knowledge of the lingerie and corsetry sector backed by more than 40 years in the business. Modaintimashop.com has a team to be as or more detailed than Amazon with its customers, and with a great advantage that Amazon does not have: direct human treatment.

Modaintimashop.com Press Department

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