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Calvin Klein, a glamorous brand.

Calvin Klein, a glamorous brand.

Calvin Klein Inc. is an American fashion house founded in 1968 by designer Calvin Klein; It is based in Manhattan, New York. Since 2003 it is owned by PVH Corporation.

In 1968 Calvin Klein founded the company Calvin Klein Limited. A childhood friend lent him $ 10,000 to start the operation of the newly created company and later, a month later, he joined Calvin Klein Ltd.

A great opportunity would come when Klein rented a modest room in a building to show a small line of samples, it was when the vice president of Bonwit Teller stopped on the wrong floor, liked what he saw and invited Klein to take his samples to the office of the president of Bonwit Teller. In the first year of Calvin Klein he made a profit of $ 1 million, each second for 1971 would reach $ 5 million in sales.

In 1969, Klein appeared on the cover of the American magazine Vogue. For 1971, her designs of sportswear, classic jackets and lingerie were added to her collection of women's clothing. In 1973, Klein received the Coty American Fashion Critics' Award for her collection of 74 pieces of women's clothing.

In 1977, the annual income had increased to $ 30 million dollars and Klein already had licenses in scarves, belts, shoes, sunglasses and sheets, among others. Subsequently, with licenses for cosmetics, jeans, and men's clothing, the annual sales volume reached $ 100 million dollars. In 1980, the jeans business reached its historic peak, when Calvin Klein introduced boxers to the underwear collection for men and women, which would raise $ 70 million dollars in a year.

The success continued in the decade of the 1980s, global retail sales reported profits of more than $ 600 million dollars; Klein's clothing was sold in more than 12,000 stores in the United States and was also available in six other countries. During this decade, the annual income exceeded $ 12 million dollars.

In 1990, the underwear collection was promoted with big spectacular ads showing the image of the then singer Mark Wahlberg modeling tight boxer shorts with the British model Kate Moss, the campaign was successful to such an extent that the boxers that Mark showed were known by People like the Calvins. The photo shoot was made by the renowned fashion photographer, Herb Ritts.

Press Department of Modaintimashop.com

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